In order to deliver to Vevo, you will first need to create a Vevo channel.
Channels requested in Backstage will be approved by Content ops typically within 1 business day if you required a channel urgently please create the channel via Backstage and then raise a ticket with content@vevo.com
Once your channel has been approved and successfully created you will be able to update the channels metadata, please see further details on how to do this here.
Channel name must be equal to or less than 20 characters including the Vevo suffix, using Letters A-‐Z and/or Numbers 0-‐9
Please bear in mind that this will take up to 5 hours for the channel to be available for Youtube delivery.
Once a Vevo Channel name has been created, it cannot be changed. However, we can change the capitalization of the letters in the name. If you have created the wrong channel name please create a new channel with the correct name.
Backstage channel creation guide
1. Click on YouTube…
2. Click on Channels
3. Click on Create new channel
4. Type in the channel name you wish to create
Channel name must be equal to or less than 20 characters including the Vevo suffix, using Letters A-‐Z and/or Numbers 0-‐9
5. Type in the email that you wish the channel conformation to go to
6. Click on Submit
7. You will now be able to see the requested channel in the new channel request tab ready to be approved by Vevo's content ops team with a pending status
8. Once this has been approved this status will update to approved
9. Once the channel has been created on youtube the status will update to success and you will receive an email confirmation
10. And the channel name will now be a clickable link
11.Clicking on this will open the channel on youtube
12. The channel will now also appear on your channels list
The channel tab is filtered to the last created as the default
13. If you wish you can click into the channel and make any updates as desired
Failures and rejected channels
If your channel creation has failed the status will show as failed. This can normally be retired by content ops retrying the approval, if this is done you will see the failure and the successful channel approval in your channel request tab. If the channel you have requested is shown as failed and there is no successful retry please reach out to content@vevo.com