If you have gained worldwide rights for a video the content provider must be updated in Vevo's CMS in order for you to monetize your rights. Please submit Full Rights Transfers in a timely manner as some content providers delete their content when their rights deals expire.
Full rights transfers can be requested when video ownership is switched between two content providers who have deals with Vevo.
These transfers should be requested by the new content provider.
Once a full rights transfer is completed, the new content provider will be able to see the videos in their Backstage.
Process
Please contact content@vevo.com stating the ISRCs that you need transferring in list form and which content provider you are from.
You do not need to list out the WW country codes as you would need to for a split rights claim.
Vevo content operations will then cc the content provider that we have listed in our Backstage system and ask them to approve the transfer. We always need written approval from the current rights holder before we are able to transfer the videos.
Once this is confirmed Vevo content operations will transfer the ownership of the videos and change the Content provider in Backstage.
The Content provides mus then add their ownership to the video asset via Youtube CMS.
FAQ
What is the difference between claiming worldwide split rights and a full rights transfer?
World-wide split rights means that you will be able to monetize your rights worldwide but Vevo will not have you listed as the content provider in our Backstage.
Full rights transfers mean that you will be the content provider in our Backstage system as well as being able to monetize your rights.
I have acquired the rights for a piece of content but I don't have worldwide rights.
This is ok, we can simply change the content provider in our systems and confirm that the rights are only available in the countries you have rights for.
Can I transfer full rights from a Vevo-partnered content provider when I do not have a deal with Vevo?
Unfortunately, we can only do full rights transfers with content providers that already have a deal with Vevo.
If you do not have a deal with Vevo you will either need to sign up with one of our content partners or get your previous right holders to delete the video from our network and upload the video again directly. This will mean that all views comments etc which were gained with help from Vevo promotion will be lost.