YouTube Premieres is a YouTube-specific feature that creates hype around the release of a new music video by allowing artists to watch and experience their new content alongside viewers.
Once a premiere has been set up, a shareable watch page with a countdown is automatically generated. This link can be shared with fans via the YouTube Community tab and other social platforms to drive more views and engagement.
Please note, YouTube Premieres are only available for videos that have not gone live yet.
Please note, Moderators can not be added to channels via Backstage. If you wish your artist to appear as a Moderator in the chat please contact firstname.lastname@example.org who can set this up on your behalf.
More info about youtube premieres can be found at the below support page
Scheduling a Youtube Premiere
Checking video meets requirements
In order to schedule a premiere, your video must have an unreleased status and have a youtube link.
To check this search for the video via the video search page.
This will open the video detail page where you can see the video status and whether the Youtube link has populated.
If the video meets these requirements you can move on to scheduling your Youtube Primere.
Go to the Youtube Premiere tab.
Here you can see the start date and time for the video -this is the date it will premiere.
If this premiere time is not correct please update in the Distribution tab and publish this change.
If this is correct please go ahead and Select watch page launch date and time
Use the calendar select the date and the drop-down menus to select the time of your watch page.
Once you have selected your desired date and time select Create Youtube Premiere.
You will see the below message pop up showing that the premiere has been scheduled successfully
You can also scroll down to see a preview of how the premiere will look on youtube and to see our best practice guide.
Updating a Youtube premiere
To update the start date or time of premiere click into the Premiere start date and time box.
Once you have made your desired changes you will see that the update button is no longer greyed out and you are able to push and update to youtube.
Hit update and you will get the below success message.
Please note that the following updates can be made while the watch is scheduled/live
-Any field on the additional tab
The following fields can not be updated and you will need to cancel the watch page make your desired updates and then schedule the watch page again
- Start time
- Start date
- End time
- End date
Cancelling a Youtube premiere
If you need to cancel the watch page go the the Premiere tab for the video and select cancel under the Premiere start date and time.
You will then see the below options
Cancel the YouTube premiere only - This will cancel the watch page before or after it has gone live.
Cancel the YouTube premiere only AND de-list video - This will cancel the watch page before or after it has gone live and set the video as private so it will not go live at the scheduled down.
Select your desired option and then you will see the below success message