As of July 2022 Youtube has updated the way in which Hashtags are processed and displayed. These changes are explained below.
Please note now this selection is automated on Youtubes side we are unable to request for them to display or elevate specific hashtags.
Q: Creator added in one/two/three hashtag(s), but it isn’t showing up on the video page. Why?
A: Hashtags may not appear below a video title for a number of reasons. For example, hashtags that violate Youtube policies or contain borderline content won’t show below your video’s title and may be removed. Your hashtags will still appear in your video description, and your videos can still appear in search results or hashtag pages for those hashtags.
Hashtags that YouTube defines as “borderline” will no longer be elevated in this way. Previously, creators have had the first 3 hashtags added in a video description appear above the video title on mobile on a video’s watch page or be elevated above the video title on desktop.
What are borderline hashtags?
Hashtags that have <20 videos OR >50% of videos are classified as borderline. Creators who follow community guidelines are more likely to keep their hashtags elevated on the video’s watch page.
Q. Why is YouTube deciding to elevate only certain hashtags on a creator’s video page?
A: YouTube’s recommendations systems provide a real-time feedback loop to identify the most engaging hashtags based off of the creator’s inputs. The elevated hashtags should help viewers find videos they are likely to be interested in and offer greater visibility for a creator’s video.
Q: If a creator’s hashtags aren’t elevated on the watch page, will this impact the Search & Discoverability of their video(s)?
A: No, hashtag visibility on the watch page has no impact on search and discovery.