If your Vevo channel is eligible, and the organization you have chosen meets the requirements, Content Ops can help you set up a YouTube Giving Fundraiser on a Vevo video.
How do I know if my channel is eligible for a fundraiser?
Channels must meet at least the below requirements (per this YouTube Help Article)
Eligibility requirements
To be eligible to fundraise with YouTube Giving, your channel has to meet the following requirements:
-Channel is based in one of the available locations (above link)
-Channel has at least 10k subscribers
-Channel is a part of the YouTube Partner Program
-Channel is NOT designated as made for kids
If you've read the above and are still unsure if your channel is eligible, Content Ops can check for you (there must be at least one upload on the channel for Content Ops to be able to check).
How do I know if the organization I have chosen is eligible for a fundraiser?
1. Basic Requirements
- Must be a US-registered 501(c)(3) Public Charity. If the organization is based in another country, it will not be eligible.
- Must NOT be a private foundation. Private Foundations are not currently supported.
- Must have completed the YouTube Giving/Google for NonProfits Requirements (see below)
2. YouTube Giving/ Google for NonProfits Requirements
In order to set up a fundraiser on YouTube, the organization complete the below steps with YouTube well in advance of the planned fundraiser. Vevo Content Ops is not responsible if the organization has not completed the below steps with Google/YouTube. The fundraiser cannot be set up if the org has not or is not able to complete these requirements. If the organization has any issues with the below, please have them contact Google support, as Vevo cannot assist here.
Link: About Google for NonProfits
- The organization must already be a part of Google for Nonprofits. The nonprofit can request a Google for Nonprofits account here.
- The Organization must be opted into online fundraising via GuideStar.
- The organization must follow YouTube’s monetization policies both on and off YouTube. This requirement includes following YouTube’s Community Guidelines.
Setting up the Fundraiser
Vevo Content Ops needs some information from you to set up the fundraiser. Please provide the below information in a ticket to Content Ops so we can set up your fundraiser.
Please provide the following info in a ticket for Content Ops:
Information required for creating a new fundraiser:
- Video ISRC/Video Link
- Non Profit Organization name (Not all non profits are set up with YouTube Giving, please see above regarding requirements)
- Title of Fundraiser (e.g. Artist's Earth Day Fundraiser) (50 characters)
- Subtitle of Fundraiser (e.g. a fundraiser for xyz) (50 characters)
- Description of Fundraiser (e.g. This fundraiser is important to abc because of xyz) (400 characters)
- Thank you to donors (e.g. thank you to our fans!) (100 characters)
- Choose one:
1. Set fundraiser goal, (amount of money and date range, e.g. $10,000, fundraiser ends July 4)
2. OR ongoing fundraiser (button stays on video indefinitely until removed at your request)
Information required for joining an existing fundraiser:
Multiple YouTube videos can fundraise for the same cause/fund in a collaborative effort! To join an existing fundraiser we only need the below information:
-Video ISRC/video link
Name of fund:
(e.g. Fundraiser for WHO (World Health Organization) created by the United Nations)
- Describe the fundraiser to your viewers: (e.g. Artist wants to raise money for abc because xyz)
-Thank your donors: (e.g: thank you to our fans for donating....)
Example of what a new fundraiser looks like:
FAQ:
Can a Fundraiser be added before a video is live?
Yes, Content Ops can add the fundraiser while the video is private, and the fundraiser will appear on the video when it goes public.
Can you help remove the fundraiser from a video?
Yes, Content Ops can take down the fundraiser any time by request. Simply contact us!
How do the funds reach the NonProfit?
Google partners with Network for Good to collect and distribute the donations at Google’s request. 100% of contributions go directly to the nonprofit, and YouTube will pay transaction fees. The funds are not touched by Vevo at all. More Google for NonProfits FAQs here.